EPUB – Short for electronic publication; alternatively capitalized as ePub, ePUB, EPub, or epub. A free and open e-book standard by the International Digital Publishing Forum (IDPF). Files have the extension .epub.
MOBI – The Mobipocket e-book format is based on the Open eBook standard using XHTML. Amazon.com created the proprietary format, AZW (Amazon Whispernet), which is based on the Mobipocket standard.
AZW – or Amazon Whispernet is the e-book format used exclusively on Kindle devices. The non-DRM AZW format is the same as the Mobi format.
Note: Kindle is an ebook Reading Device... not a format.
PDF – Portable Document Format is an open standard for document exchange. Every PDF includes a complete description of a fixed-layer flat document including the text, fonts, graphics and other information needed to display it. Recently PDFs can be designed to incorporate sophisticated interactivity, page-turning and embedded movies if required.
Formatting refers to the layout and structure of the pages – the use of fonts, pictures, colours, margins, Table of Contents etc. Remember your prospective buyer cannot physically hold or feel your ebook... so it must be made to look as enticing as possible. Projects I work on include ebooks, books for print, manuals, guides, novels. catalogues, marketing material, brochures, articles and reports.
A novel might have very simple formatting. One column of text in one size and chapter heads in another size plus page numbers. A workbook or marketing material might be far more complex with charts, diagrams, pictures etc.
You might think that you can format one ebook and it will be available on all devices. Wrong. They're all in competition and even though all use ePub (except Amazon) their DRM (Digital Rights Management) systems prevents crross-platform usage. My advice is to publish to Amazon. If you use them as sole publisher you will get 70% royalties on your book. They are the biggest bookseller too.
A lot of people submit to Smashwords. Smashwords uses a Word version of your manuscript which you have to format according to their instructions which then goes through their 'Meat Grinder' to output to different formats for all the major booksellers. The downside is that the formatting is very primitive and doesn't make your book look very professional. Many people are very surprised at how different their book looks on different devices. If you want a wider reach this is a good option although your Kindle royalties will only be 30%.
It's probably worth Googling for an hour or so to get some idea of the breadth of opinion out there of what you should and shouldn't do.
The most critical factor is preparation of your manuscript. KEEP IT SIMPLE. Envisage the final product. Unlike a printed book or PDF there are no page numbers, text reflows, font sizes and spacing varies depending on the device. Readers can change things as well to satisfy their own reading preferences. Your manuscript has to be converted into xhtml so needs to be as clean of extraneous formatting as possible. Make sure you've had your Word document edited and proofread thoroughly before submitting. Changing things once converted can be time-consuming and costly.
Guidelines for your Word document:
If you follow these principles the process of formatting your ebook is much easier. Bear in mind that it is not as easy as a lot of sites suggest if you want a good result.
What do you want to do with your ebook? If it's a novel, simple – format for Kindle. If anything else think about it carefully. Kindle and ePub are very limiting in what can be achieved. Older Kindles are in black and white and don't support tables. Diagrams and the like can look very messy as they can only be added as jpegs. A PDF on the other hand can be extremely sophisticated with scalable information. Perfect for selling or giving away from a website.
I use Quark Xpress or InDesign for formatting PDF ebooks and printed books. Why? It is the industry standard for desktop publishing and is used by most of the major magazines and newspapers as well as agencies and design groups for brochures and catalogues etc. The benefit is the very detailed control available over formatting. This attention to detail is the single factor which makes my design work stand out from the crowd. Together with style, good use of white space and a high degree of readability you can be sure of a great result. Working this way is also a very convenient and economical system tfor creating a printed book and digital book at the same time.
To begin the project I will need the content. Ideally it should be thoroughly edited and proofread. Changes incur extra costs and small changes can have adverse effects to the book as a whole. For example, extra words can cause the book to reflow and create extra pages and drastically alter the planned structure and layout.
If you have an idea about how you want the book to look I can offer you my extensive design knowledge to appraise your ideas and discuss whether I think they will do what you want them to do. Looking through your bookcase might offer some clues as to direction you would like the book to go. More often than not the manuscript is supplied in Microsoft Word format. This is imported into Quark Xpress. Initial formattiing will include searches for double spaces, inch marks replaced with proper quotation marks and hyphens '-' used as en rules '–'.
Once all the content has been reformatted I will have some idea about how the book will flow and can give you sample PDFs of pages for your appraisal.
My name is John Amy, I am a professional graphic designer based in the UK with over 25 years experience, and design Print books as well as Ebooks. Just email firstname.lastname@example.org with an outline of your requirements for a no-obligation quote or call me on 020 8462 0969 or 07773 218 349. If you have any questions or problems about design and branding or how to go about getting a professional-looking ebook, please get in touch. If you are outside the UK, don't worry. My clients span the globe. The beauty of the digital world is that it has a global reach. My graphic design website: www.promo-design.co.uk.