Ebook cover design has to be tackled differently from a printed book cover. A print book has a back cover and spine. It has 'substance' and tactile qualities. An ebook cover design on the other hand is just a digital rendition on a screen, generally at a very tiny size. Unless you are an established author, it is important to make sure that your cover 'works' at a small size. Too much detail and too much text will also make the cover messy.
Bear in mind that sales messages and reviews can be placed within the description on the web page rather than the cover. Fonts and colours need careful consideration too. Many fonts, especially serif, don't hold up well at small sizes. If you haven't created a title for your book yet, you might find it useful to come up with something simple to add to the cover's visibility. It's also worth checking your title on Amazon to see if there are other books with the same title and compare. Also look at covers in the same genre. Don't make your book look similar, make it stand out from the crowd.
Professional ebook cover design will give your ebook 'substance' and the potential buyer will get more of an idea of what they are purchasing. Your aim is to present a substantial quality product. Even if it's a free ebook it should look like it's worth downloading. Take a look at some of my ebook cover designs.
Alternative cover designs (I usually suppy 5 different alternative designs)
Don't be fooled by ebook cover software which claims to create professional results in minutes. Unless you have experience in graphic design and using graphic software, the chances are that your cover design is going to be mediocre compared to one created by a professional. This will of course lead to fewer sales and probably harm your brand.
So if you are planning to sell or give away an intangible product such as an ebook, ezine or CD, I'll create a professional image to maximise its potential. You'll be pleasantly surprised how inexpensive this can be.
My name is John Amy, I am a professional graphic designer based in the UK with over 25 years experience, and design Print books as well as Ebooks. Just email email@example.com with an outline of your requirements for a no-obligation quote or call me on 020 8462 0969 or 07773 218 349. If you have any questions or problems about design and branding or how to go about getting a professional-looking ebook, please get in touch. If you are outside the UK, don't worry. My clients span the globe. The beauty of the digital world is that it has a global reach. My graphic design website: www.promo-design.co.uk.